This was the first time this year that the suspension and steering parts category was included in the IAC award, and we were, admittedly, very nervous, because we would be compared with much more powerful and historically strong brands.
Indeed, the course of voting was not always in our favor, which added excitement to the whole process. Nevertheless, the award is ours, and, what is particularly pleasing, both in the Consumer's Choice category and in the Expert's Choice category. This confirms the fact that CTR knows how to make parts with a unique combination of properties: conveyor quality and reasonable price. This is the only way we were able to please both experts and consumers. Thank you to everyone who voted for us.
LIQUI MOLY has earned the title of Brand of the Year in the Autochemicals segment a well-deserved award! After all, it was precisely with the car care products that the history of the famous German brand began.
The fact that the consumers and the experts of the IAC award recognized LIQUI MOLY as the best product in the category "Autochemicals" is a great achievement, which the company has been working towards for 20 years. That is how long the company has been on the Russian market. We are especially proud of receiving this award for the second year in a row! LIQUI MOLY is grateful to all the customers and experts who appreciate the quality of our products so much.
We work hard on our technology and continuously improve our products. LIQUI MOLY is committed to manufacturing products that meet the highest standards of quality and maximum application performance.
A special thanks to the World Automotive Components Award for the great opportunity to share the opinion and hear from other leaders of the automotive industry in Russia. Such events have a positive effect on this industry sector as a whole.